The research is clear.
The more youth see smoking in movies,
the
more
likely
they are to start. The effect is
strongest for children
of
non-smoking parents.
Physicians for Smoke-Free Canada estimate that
about 134,000 Canadian high school aged youth
were recruited to smoke by exposure to on-screen
smoking. American movies, Canadian film
subsidies and provincial rating practices will kill
43,000 teens alive today. Find out how! And what
Canadian governments can do about it.
Did you know?
Movies with smoking have a greater impact on
people
than cigarette advertisements do!
Learn more about
the research available.
Exposure to smoking in movies is a problem
and
difficult
to avoid. Youth are exposed to
smoking in
youth
rated
movies when watching
in theatre, online,
on
television,
and movie rentals.
Smoking remains the number one cause of
preventable disease and death in Ontario.
Tobacco
industry products
kill 13,000 tobacco
users each year.
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What can YOUth do?
1. Be in Control of What Goes Into Your Head.
Find out if the movie you are going to watch includes
smoking and be aware of the risk.
2. Take Action.
Find out what other youth are doing
about this
issue
and support a petition at cinemaction.ca
3. Spread the Word.
Tell others about the impact smoking in movies
can have on YOUth.
Join the discussion on facebook and twitter.
What can parents do?
1. Be aware of what children are viewing and
learn which movies have smoking in them.
(new releases & archives)
Talk with children about it and teach them to
be
media aware.
2. Spread the word to other parents and join the
twitter discussion.
3. Work to reduce exposure to smoking in movies.
Learn how other parents are taking action.
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